{
  "version": "4S.A",
  "rules": {
    "max_reply_length": 420,
    "fallback_order": [
      "vertical_intent",
      "vertical_synonym",
      "vertical_fallback",
      "category_intent",
      "category_synonym",
      "category_fallback",
      "generic_intent",
      "generic_synonym",
      "generic_fallback"
    ]
  },
  "generic": {
    "fallback": {
      "subject_hint": "Lead follow-up",
      "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send a little more detail about what you need, your location, and when you would ideally like help?"
    },
    "synonym.quote": {
      "subject_hint": "Quote follow-up",
      "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
    },
    "synonym.availability": {
      "subject_hint": "Availability follow-up",
      "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
    },
    "synonym.callback": {
      "subject_hint": "Callback follow-up",
      "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
    },
    "synonym.emergency": {
      "subject_hint": "Urgent follow-up",
      "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what has happened, and whether it needs attention today?"
    },
    "synonym.blocked_drain": {
      "subject_hint": "Blocked drain follow-up",
      "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what is blocked, whether it needs attention today, and a photo if useful?"
    },
    "synonym.leak": {
      "subject_hint": "Leak follow-up",
      "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what is leaking, when it started, and a photo if useful?"
    },
    "synonym.roof_leak": {
      "subject_hint": "Roof leak follow-up",
      "reply": "Hi {lead_first_name}, thanks for your roofing enquiry. Could you send your postcode, where the leak is showing, when it started, and any photos from inside or outside if safe?"
    },
    "synonym.electrical_fault": {
      "subject_hint": "Electrical fault follow-up",
      "reply": "Hi {lead_first_name}, thanks for your electrical enquiry. Could you send your postcode, what has stopped working, whether anything is unsafe or tripping, and when you need help?"
    },
    "synonym.boiler_heating": {
      "subject_hint": "Heating follow-up",
      "reply": "Hi {lead_first_name}, thanks for your heating enquiry. Could you send your postcode, boiler make if known, what is happening, and whether you still have hot water or heating?"
    },
    "synonym.locksmith_emergency": {
      "subject_hint": "Locksmith follow-up",
      "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your postcode, whether you are locked out or need a lock repaired, and whether it needs help today?"
    },
    "synonym.mechanic_fault": {
      "subject_hint": "Vehicle fault follow-up",
      "reply": "Hi {lead_first_name}, thanks for your vehicle enquiry. Could you send the make, model, year, what symptoms you are seeing, and whether the vehicle is still driveable?"
    },
    "synonym.repair_service": {
      "subject_hint": "Repair or service follow-up",
      "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
    }
  },
  "intents": {
    "intent.quote": {
      "subject_hint": "Quote follow-up",
      "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with a quote. Could you send your location, a brief description of what you need, and any photos or details that would help price it accurately?"
    },
    "intent.quote_request": {
      "subject_hint": "Quote follow-up",
      "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with a quote. Could you send your location, a brief description of what you need, and any photos or details that would help price it accurately?"
    },
    "intent.pricing": {
      "subject_hint": "Pricing follow-up",
      "reply": "Hi {lead_first_name}, thanks for asking about pricing. Could you send the key details of what you need, your location, and when you are hoping to get started?"
    },
    "intent.availability": {
      "subject_hint": "Availability follow-up",
      "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
    },
    "intent.book_job": {
      "subject_hint": "Booking follow-up",
      "reply": "Hi {lead_first_name}, thanks for your booking enquiry. Could you send your location, preferred date or time, and a quick summary of what you need booked in?"
    },
    "intent.ask_question": {
      "subject_hint": "Question follow-up",
      "reply": "Hi {lead_first_name}, thanks for your message. Could you send your main question and any useful background details so I can point you in the right direction?"
    },
    "intent.emergency_help": {
      "subject_hint": "Urgent follow-up",
      "reply": "Hi {lead_first_name}, thanks for your urgent enquiry. Could you send your location, what has happened, and whether it needs attention today?"
    },
    "intent.urgent_help": {
      "subject_hint": "Urgent follow-up",
      "reply": "Hi {lead_first_name}, thanks for your urgent enquiry. Could you send your location, what has happened, and whether it needs attention today?"
    },
    "intent.site_visit": {
      "subject_hint": "Site visit follow-up",
      "reply": "Hi {lead_first_name}, thanks for your enquiry. Could you send the address or area, what you would like looked at, and a couple of times that would suit for a visit?"
    },
    "intent.stock_check": {
      "subject_hint": "Stock check follow-up",
      "reply": "Hi {lead_first_name}, thanks for your stock enquiry. Could you send the product, size or specification, quantity needed, and when you would like it?"
    },
    "intent.place_order": {
      "subject_hint": "Order follow-up",
      "reply": "Hi {lead_first_name}, thanks for your order enquiry. Could you send what you would like, the quantity, your preferred collection or delivery time, and any special requirements?"
    },
    "intent.delivery_info": {
      "subject_hint": "Delivery follow-up",
      "reply": "Hi {lead_first_name}, thanks for your delivery enquiry. Could you send the delivery postcode, what you need delivered, and your preferred date or time?"
    },
    "intent.delivery_collection": {
      "subject_hint": "Delivery or collection follow-up",
      "reply": "Hi {lead_first_name}, thanks for your enquiry. Could you send what you need, whether you prefer delivery or collection, the postcode if delivery is needed, and when you need it?"
    },
    "intent.hire_enquiry": {
      "subject_hint": "Hire enquiry follow-up",
      "reply": "Hi {lead_first_name}, thanks for your hire enquiry. Could you send what equipment you need, the site postcode, hire dates, and whether delivery is required?"
    },
    "intent.other": {
      "subject_hint": "General follow-up",
      "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send a few more details about what you need, your location, and the best time to speak?"
    }
  },
  "vertical_categories": {
    "access_hire": "plant_equipment_hire",
    "accountant": "legal_financial_professional",
    "activity_provider": "tourism_visitor_services",
    "aesthetic_practitioner": "health_beauty_personal_care",
    "after_school_club": "childcare_early_years",
    "air_source_heat_pump": "sustainable_green_energy",
    "airbnb_host": "food_hospitality",
    "airport_transfer": "local_transport_hire",
    "appliance_repair": "interior_home_trades",
    "artisan_bakery": "food_drink_specialist_retail",
    "baby_toddler_classes": "childcare_early_years",
    "bakery": "food_hospitality",
    "banquet_hall": "venue_hire_events",
    "barber": "health_beauty_personal_care",
    "bathroom_fitter": "interior_home_trades",
    "bathroom_supplier": "trade_merchant_supply",
    "battery_storage": "sustainable_green_energy",
    "beauty_salon": "health_beauty_personal_care",
    "boat_tour": "tourism_visitor_services",
    "bookkeeper": "legal_financial_professional",
    "bottle_shop": "food_drink_specialist_retail",
    "boutique_clothing": "boutique_specialist_retail",
    "bowls_club": "sports_clubs_leisure",
    "boxing_coach": "health_beauty_personal_care",
    "breakdown_recovery": "automotive_transport_services",
    "buddhist_centre": "membership_faith_community",
    "builder": "interior_home_trades",
    "builders_merchant": "trade_merchant_supply",
    "business_coach": "legal_financial_professional",
    "business_consultant": "legal_financial_professional",
    "business_networking_group": "membership_faith_community",
    "butcher": "food_drink_specialist_retail",
    "cafe": "food_hospitality",
    "car_dealer": "automotive_transport_services",
    "car_detailing": "automotive_transport_services",
    "car_repair": "automotive_transport_services",
    "carpenter_joiner": "interior_home_trades",
    "catering": "food_hospitality",
    "charity_nonprofit": "membership_faith_community",
    "chauffeur_service": "local_transport_hire",
    "childcare_provider": "childcare_early_years",
    "childminder": "childcare_early_years",
    "chiropractor": "health_beauty_personal_care",
    "church": "membership_faith_community",
    "cleaner": "cleaning_property_care",
    "clinic": "health_beauty_personal_care",
    "clubhouse_venue": "venue_hire_events",
    "cod_ecommerce_seller": "retail_ecommerce",
    "coffee_shop": "food_hospitality",
    "community_centre": "membership_faith_community",
    "community_group": "membership_faith_community",
    "conference_venue": "venue_hire_events",
    "cosmetic_surgery_clinic": "health_beauty_personal_care",
    "counsellor": "health_beauty_personal_care",
    "country_club": "sports_clubs_leisure",
    "coworking_space": "venue_hire_events",
    "cricket_club": "sports_clubs_leisure",
    "cycling_club": "sports_clubs_leisure",
    "day_nursery": "childcare_early_years",
    "decking_installer": "exterior_home_trades",
    "deli": "food_hospitality",
    "delicatessen": "food_drink_specialist_retail",
    "dentist": "health_beauty_personal_care",
    "dessert_shop": "food_hospitality",
    "diet_coach": "health_beauty_personal_care",
    "drainage": "interior_home_trades",
    "driving_instructor_automatic": "driving_transport_training",
    "driving_instructor_car": "driving_transport_training",
    "driving_instructor_hgv": "driving_transport_training",
    "driving_instructor_motorbike": "driving_transport_training",
    "electrical_wholesaler": "trade_merchant_supply",
    "electrician": "interior_home_trades",
    "english_tutor": "education_skills_training",
    "estate_agent": "legal_financial_professional",
    "ev_charging_installation": "sustainable_green_energy",
    "event_venue": "venue_hire_events",
    "exam_tutor": "education_skills_training",
    "excursion_provider": "tourism_visitor_services",
    "fashion_reseller": "retail_ecommerce",
    "fencer": "exterior_home_trades",
    "financial_adviser": "legal_financial_professional",
    "fitness_centre": "sports_clubs_leisure",
    "fitness_coach": "health_beauty_personal_care",
    "fleet_driver_training": "driving_transport_training",
    "flooring_installer": "interior_home_trades",
    "florist": "boutique_specialist_retail",
    "food_truck": "food_hospitality",
    "football_club": "sports_clubs_leisure",
    "freemasons_lodge": "membership_faith_community",
    "function_room": "venue_hire_events",
    "gardener": "cleaning_property_care",
    "general": "general",
    "gift_shop": "boutique_specialist_retail",
    "glazier": "interior_home_trades",
    "golf_club": "sports_clubs_leisure",
    "grab_hire": "plant_equipment_hire",
    "ground_source_heat_pump": "sustainable_green_energy",
    "guttering_fascias_soffits": "exterior_home_trades",
    "gym": "sports_clubs_leisure",
    "hair_salon": "health_beauty_personal_care",
    "hair_transplant_clinic": "health_beauty_personal_care",
    "handyman": "interior_home_trades",
    "health_tourism": "health_beauty_personal_care",
    "hindu_temple": "membership_faith_community",
    "holiday_club": "childcare_early_years",
    "holiday_rental_manager": "tourism_visitor_services",
    "home_caterer": "food_hospitality",
    "homeware_boutique": "boutique_specialist_retail",
    "hotel": "food_hospitality",
    "hvac": "interior_home_trades",
    "hypnotherapist": "health_beauty_personal_care",
    "ice_cream_shop": "food_hospitality",
    "independent_car_hire": "local_transport_hire",
    "independent_takeaway": "food_hospitality",
    "insurance_broker": "legal_financial_professional",
    "intensive_driving_course": "driving_transport_training",
    "it_services": "legal_financial_professional",
    "jeweller": "boutique_specialist_retail",
    "juice_bar": "food_hospitality",
    "kitchen_fitter": "interior_home_trades",
    "kitchen_supplier": "trade_merchant_supply",
    "landscaper": "cleaning_property_care",
    "language_tutor": "education_skills_training",
    "leisure_centre": "sports_clubs_leisure",
    "letting_agent": "legal_financial_professional",
    "life_coach": "health_beauty_personal_care",
    "local_experience_host": "tourism_visitor_services",
    "local_product_reseller": "retail_ecommerce",
    "locksmith": "interior_home_trades",
    "marketing_consultant": "legal_financial_professional",
    "martial_arts_club": "sports_clubs_leisure",
    "martial_arts_coach": "health_beauty_personal_care",
    "massage_therapist": "health_beauty_personal_care",
    "maths_tutor": "education_skills_training",
    "meal_prep_service": "food_hospitality",
    "meeting_room_hire": "venue_hire_events",
    "members_club": "membership_faith_community",
    "members_gym": "sports_clubs_leisure",
    "membership_organisation": "membership_faith_community",
    "mindset_coach": "health_beauty_personal_care",
    "minibus_hire": "local_transport_hire",
    "mobile_mechanic": "automotive_transport_services",
    "mortgage_broker": "legal_financial_professional",
    "mosque": "membership_faith_community",
    "mot_garage": "automotive_transport_services",
    "music_teacher": "education_skills_training",
    "nail_salon": "health_beauty_personal_care",
    "nanny_agency": "childcare_early_years",
    "nutritionist": "health_beauty_personal_care",
    "online_coach": "health_beauty_personal_care",
    "osteopath": "health_beauty_personal_care",
    "paint_merchant": "trade_merchant_supply",
    "painter_decorator": "interior_home_trades",
    "paving_driveways": "exterior_home_trades",
    "personal_trainer": "health_beauty_personal_care",
    "pest_control": "exterior_home_trades",
    "physiotherapist": "health_beauty_personal_care",
    "pilates_instructor": "health_beauty_personal_care",
    "plant_hire": "plant_equipment_hire",
    "plasterer": "interior_home_trades",
    "plumber": "interior_home_trades",
    "plumbers_merchant": "trade_merchant_supply",
    "podiatrist": "health_beauty_personal_care",
    "preschool": "childcare_early_years",
    "pressure_washing": "cleaning_property_care",
    "private_hire_driver": "local_transport_hire",
    "private_tour_guide": "tourism_visitor_services",
    "property_management": "legal_financial_professional",
    "recruitment_consultant": "legal_financial_professional",
    "refresher_driving_lessons": "driving_transport_training",
    "restaurant": "food_hospitality",
    "roofer": "exterior_home_trades",
    "roofing_merchant": "trade_merchant_supply",
    "rotary_lions_club": "membership_faith_community",
    "rugby_club": "sports_clubs_leisure",
    "running_club": "sports_clubs_leisure",
    "running_coach": "health_beauty_personal_care",
    "sailing_club": "sports_clubs_leisure",
    "sandwich_shop": "food_hospitality",
    "scouts_guides_group": "membership_faith_community",
    "send_support_provider": "childcare_early_years",
    "shriners_chapter": "membership_faith_community",
    "sightseeing_tour": "tourism_visitor_services",
    "sikh_gurdwara": "membership_faith_community",
    "singing_coach": "education_skills_training",
    "skip_hire": "plant_equipment_hire",
    "snooker_pool_club": "sports_clubs_leisure",
    "solar_pv": "sustainable_green_energy",
    "solar_thermal": "sustainable_green_energy",
    "solicitor": "legal_financial_professional",
    "spa": "health_beauty_personal_care",
    "sports_club": "sports_clubs_leisure",
    "sports_massage": "health_beauty_personal_care",
    "sports_social_club": "sports_clubs_leisure",
    "street_food_vendor": "food_hospitality",
    "strength_coach": "health_beauty_personal_care",
    "swimming_club": "sports_clubs_leisure",
    "synagogue": "membership_faith_community",
    "takeaway": "food_hospitality",
    "taxi_driver": "local_transport_hire",
    "tennis_club": "sports_clubs_leisure",
    "therapist": "health_beauty_personal_care",
    "tiler": "interior_home_trades",
    "timber_merchant": "trade_merchant_supply",
    "tool_hire": "plant_equipment_hire",
    "tour_guide": "tourism_visitor_services",
    "trailer_towing_training": "driving_transport_training",
    "training_room_hire": "venue_hire_events",
    "travel_agent": "food_hospitality",
    "tree_surgeon": "exterior_home_trades",
    "tutor": "education_skills_training",
    "tyre_fitter": "automotive_transport_services",
    "van_hire": "local_transport_hire",
    "vehicle_valeting": "automotive_transport_services",
    "village_hall": "membership_faith_community",
    "visitor_information_service": "tourism_visitor_services",
    "walking_tour": "tourism_visitor_services",
    "web_designer": "legal_financial_professional",
    "wedding_car_hire": "local_transport_hire",
    "wedding_venue": "venue_hire_events",
    "weight_loss_coach": "health_beauty_personal_care",
    "will_writer": "legal_financial_professional",
    "window_cleaner": "cleaning_property_care",
    "window_door_installer": "exterior_home_trades",
    "wine_merchant": "food_drink_specialist_retail",
    "working_mens_club": "membership_faith_community",
    "wraparound_care": "childcare_early_years",
    "yoga_instructor": "health_beauty_personal_care",
    "youth_club": "membership_faith_community"
  },
  "categories": {
    "general": {
      "fallback": {
        "subject_hint": "General lead follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send a little more detail about what you need, your location, and when you would ideally like help?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "automotive_transport_services": {
      "fallback": {
        "subject_hint": "Vehicle lead follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send the vehicle make, model, year, registration if you are comfortable sharing it, and a quick description of the issue?"
      },
      "intent.vehicle_fault": {
        "subject_hint": "Vehicle fault follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. Could you send the make, model, year, what symptoms you are seeing, and whether the vehicle is still driveable?"
      },
      "intent.breakdown": {
        "subject_hint": "Breakdown follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. Could you send your location, vehicle make and model, what has happened, and whether you are in a safe place?"
      },
      "intent.recovery": {
        "subject_hint": "Recovery follow-up",
        "reply": "Hi {lead_first_name}, thanks for your recovery enquiry. Could you send your current location, destination, vehicle make and model, and whether the vehicle rolls freely?"
      },
      "synonym.mechanic_fault": {
        "subject_hint": "Vehicle fault follow-up",
        "reply": "Hi {lead_first_name}, thanks for your vehicle enquiry. Could you send the make, model, year, what symptoms you are seeing, and whether the vehicle is still driveable?"
      },
      "synonym.emergency": {
        "subject_hint": "Urgent vehicle follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. Could you send your location, vehicle make and model, what has happened, and whether you are in a safe place?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "boutique_specialist_retail": {
      "fallback": {
        "subject_hint": "Retail enquiry follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. Could you send the item you are interested in, any size or style preference, and whether you would prefer collection or delivery?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "childcare_early_years": {
      "fallback": {
        "subject_hint": "Childcare enquiry follow-up",
        "reply": "Hi {lead_first_name}, thanks for your childcare enquiry. Could you send your child's age, the days or times you need, your preferred start date, and whether you would like availability, fees or a visit?"
      },
      "intent.availability": {
        "subject_hint": "Childcare availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your child's age, the days or sessions you need, and your preferred start date so we can check availability?"
      },
      "intent.book_visit": {
        "subject_hint": "Visit booking follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. We can help with a visit. What days or times suit you, and how old is your child?"
      },
      "intent.fees_funding": {
        "subject_hint": "Fees and funding follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. Could you send your child's age, the sessions you are considering, and whether you would like information on fees, funding or both?"
      }
    },
    "cleaning_property_care": {
      "fallback": {
        "subject_hint": "Cleaning/property care follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. Could you send your postcode, the type and size of property or area, and whether you need a one-off visit or regular help?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "driving_transport_training": {
      "fallback": {
        "subject_hint": "Driving/training follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your postcode, current experience level, and preferred days or times for training?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "education_skills_training": {
      "fallback": {
        "subject_hint": "Training follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send the subject or skill you need help with, the learner's level, and your preferred days or times?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "exterior_home_trades": {
      "fallback": {
        "subject_hint": "Outdoor trade follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. Could you send your postcode, a short description of the outside work needed, and any photos of the area?"
      },
      "intent.emergency_tree_work": {
        "subject_hint": "Emergency tree work follow-up",
        "reply": "Hi {lead_first_name}, thanks for your urgent tree work enquiry. Could you send your postcode, what has happened, whether anything is unsafe, and photos if safe to take?"
      },
      "intent.leak_issue": {
        "subject_hint": "Leak follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. Could you send your postcode, where the leak is showing, when it started, and photos if safe?"
      },
      "synonym.roof_leak": {
        "subject_hint": "Roof leak follow-up",
        "reply": "Hi {lead_first_name}, thanks for your roofing enquiry. Could you send your postcode, where the leak is showing, when it started, and any photos from inside or outside if safe?"
      },
      "synonym.leak": {
        "subject_hint": "Outdoor leak follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your postcode, where the leak is showing, when it started, and photos if safe?"
      },
      "synonym.emergency": {
        "subject_hint": "Urgent outdoor trade follow-up",
        "reply": "Hi {lead_first_name}, thanks for your urgent enquiry. Could you send your postcode, what has happened, whether anything is unsafe, and photos if safe?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "food_drink_specialist_retail": {
      "fallback": {
        "subject_hint": "Food/drink retail follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. Could you send what you are looking for, quantity needed, preferred collection or delivery date, and any dietary or gift requirements?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "food_hospitality": {
      "fallback": {
        "subject_hint": "Hospitality follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. Could you send the date, number of people, location if relevant, and any preferences or requirements?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "health_beauty_personal_care": {
      "fallback": {
        "subject_hint": "Appointment follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send the treatment or service you are interested in, your preferred date or time, and anything important we should know before advising?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "interior_home_trades": {
      "fallback": {
        "subject_hint": "Trade lead follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your postcode, a quick description of the job, any photos if useful, and when you would ideally like the work done?"
      },
      "intent.emergency_help": {
        "subject_hint": "Urgent trade follow-up",
        "reply": "Hi {lead_first_name}, thanks for your urgent enquiry. Could you send your postcode, what has happened, and whether it needs attention today?"
      },
      "intent.fault_finding": {
        "subject_hint": "Fault follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. Could you send your postcode, what fault you are seeing, when it started, and any photos or details that might help?"
      },
      "synonym.blocked_drain": {
        "subject_hint": "Blocked plumbing follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your postcode, what is blocked or leaking, whether it needs attention today, and a photo if useful?"
      },
      "synonym.leak": {
        "subject_hint": "Leak follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your postcode, what is blocked or leaking, whether it needs attention today, and a photo if useful?"
      },
      "synonym.boiler_heating": {
        "subject_hint": "Heating follow-up",
        "reply": "Hi {lead_first_name}, thanks for your heating enquiry. Could you send your postcode, boiler make if known, what is happening, and whether you still have hot water or heating?"
      },
      "synonym.electrical_fault": {
        "subject_hint": "Electrical fault follow-up",
        "reply": "Hi {lead_first_name}, thanks for your electrical enquiry. Could you send your postcode, what has stopped working, whether anything is unsafe or tripping, and when you need help?"
      },
      "synonym.locksmith_emergency": {
        "subject_hint": "Locksmith follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your postcode, whether you are locked out or need a lock repaired, and whether it needs help today?"
      },
      "synonym.emergency": {
        "subject_hint": "Urgent trade follow-up",
        "reply": "Hi {lead_first_name}, thanks for your urgent enquiry. Could you send your postcode, what has happened, and whether it needs attention today?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "legal_financial_professional": {
      "fallback": {
        "subject_hint": "Professional enquiry follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. Could you send a brief summary of what you need help with, your preferred contact time, and any deadline you are working towards?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "local_transport_hire": {
      "fallback": {
        "subject_hint": "Transport/hire follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. Could you send the date, pickup and drop-off locations, passenger numbers if relevant, and any timing requirements?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "membership_faith_community": {
      "fallback": {
        "subject_hint": "Membership/community follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send what you are interested in, whether you would like to visit, join, volunteer, or ask about an event, and the best way to contact you?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "plant_equipment_hire": {
      "fallback": {
        "subject_hint": "Plant/equipment hire follow-up",
        "reply": "Hi {lead_first_name}, thanks for your hire enquiry. Could you send what equipment you need, the site postcode, required dates, and whether delivery is needed?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "retail_ecommerce": {
      "fallback": {
        "subject_hint": "Order enquiry follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. Could you send the product you are interested in, quantity, delivery postcode if needed, and when you need it by?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "sports_clubs_leisure": {
      "fallback": {
        "subject_hint": "Club/leisure follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. Could you send what activity or membership you are interested in, who it is for, and your preferred day or time?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "sustainable_green_energy": {
      "fallback": {
        "subject_hint": "Green energy follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. Could you send your postcode, property type, what system or upgrade you are interested in, and whether you already have any quotes or plans?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "tourism_visitor_services": {
      "fallback": {
        "subject_hint": "Tourism enquiry follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. Could you send your preferred date, group size, what kind of experience you are looking for, and any access or timing needs?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "trade_merchant_supply": {
      "fallback": {
        "subject_hint": "Trade supply follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. Could you send the materials or products needed, quantity, delivery or collection preference, and when you need them?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "venue_hire_events": {
      "fallback": {
        "subject_hint": "Venue enquiry follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. Could you send the event date, guest numbers, type of event, and any setup or catering requirements?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    }
  },
  "verticals": {
    "after_school_club": [
      "intent.availability",
      "intent.book_visit",
      "intent.fees_funding",
      "fallback",
      "synonym.availability",
      "synonym.quote",
      "synonym.callback",
      "synonym.repair_service"
    ],
    "baby_toddler_classes": [
      "intent.availability",
      "intent.book_visit",
      "intent.fees_funding",
      "fallback",
      "synonym.availability",
      "synonym.quote",
      "synonym.callback",
      "synonym.repair_service"
    ],
    "builder": {
      "fallback": {
        "subject_hint": "Building enquiry follow-up",
        "reply": "Hi {lead_first_name}, thanks for your building enquiry. Could you send your postcode, the type of project, any plans or photos, and when you hope to start?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "car_repair": {
      "fallback": {
        "subject_hint": "Car repair follow-up",
        "reply": "Hi {lead_first_name}, thanks for your car repair enquiry. Could you send the make, model, year, what the issue is, and whether there are any warning lights?"
      },
      "synonym.mechanic_fault": {
        "subject_hint": "Vehicle fault follow-up",
        "reply": "Hi {lead_first_name}, thanks for your vehicle enquiry. Could you send the make, model, year, what symptoms you are seeing, and whether the vehicle is still driveable?"
      },
      "synonym.emergency": {
        "subject_hint": "Urgent vehicle follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. Could you send your location, vehicle make and model, what has happened, and whether you are in a safe place?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "childcare_provider": [
      "intent.availability",
      "intent.book_visit",
      "intent.fees_funding",
      "fallback",
      "synonym.availability",
      "synonym.quote",
      "synonym.callback",
      "synonym.repair_service"
    ],
    "childminder": [
      "intent.availability",
      "intent.book_visit",
      "intent.fees_funding",
      "fallback",
      "synonym.availability",
      "synonym.quote",
      "synonym.callback",
      "synonym.repair_service"
    ],
    "cleaner": {
      "fallback": {
        "subject_hint": "Cleaning follow-up",
        "reply": "Hi {lead_first_name}, thanks for your cleaning enquiry. Could you send your postcode, property size, whether it is a one-off or regular clean, and your preferred date?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "day_nursery": [
      "intent.availability",
      "intent.book_visit",
      "intent.fees_funding",
      "fallback",
      "synonym.availability",
      "synonym.quote",
      "synonym.callback",
      "synonym.repair_service"
    ],
    "dentist": {
      "fallback": {
        "subject_hint": "Dental enquiry follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. Could you send whether this is urgent or routine, the main issue or treatment you are asking about, and your preferred appointment times?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "driving_instructor_car": {
      "fallback": {
        "subject_hint": "Driving lesson follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send whether you are a beginner or experienced learner, your postcode, and your preferred days or times for lessons?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "electrician": {
      "intent.fault_finding": {
        "subject_hint": "Electrical fault follow-up",
        "reply": "Hi {lead_first_name}, thanks for your electrical enquiry. Could you send your postcode, what fault you are seeing, when it started, and whether anything has tripped or stopped working?"
      },
      "intent.emergency_help": {
        "subject_hint": "Urgent electrical follow-up",
        "reply": "Hi {lead_first_name}, thanks for your urgent electrical enquiry. Could you send your postcode, what has happened, and whether there is any immediate safety concern?"
      },
      "fallback": {
        "subject_hint": "Electrical follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your postcode, what electrical work or fault you need help with, and when you would ideally like it looked at?"
      },
      "synonym.electrical_fault": {
        "subject_hint": "Electrical fault follow-up",
        "reply": "Hi {lead_first_name}, thanks for your electrical enquiry. Could you send your postcode, what has stopped working, whether anything is unsafe or tripping, and when you need help?"
      },
      "synonym.emergency": {
        "subject_hint": "Urgent electrical follow-up",
        "reply": "Hi {lead_first_name}, thanks for your urgent electrical enquiry. Could you send your postcode, what has happened, whether anything is unsafe or tripping, and when you need help?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "holiday_club": [
      "intent.availability",
      "intent.book_visit",
      "intent.fees_funding",
      "fallback",
      "synonym.availability",
      "synonym.quote",
      "synonym.callback",
      "synonym.repair_service"
    ],
    "locksmith": {
      "synonym.locksmith_emergency": {
        "subject_hint": "Locksmith follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your postcode, whether you are locked out or need a lock repaired, and whether it needs help today?"
      },
      "synonym.emergency": {
        "subject_hint": "Urgent locksmith follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your postcode, whether you are locked out or need a lock repaired, and whether it needs help today?"
      },
      "fallback": {
        "subject_hint": "Locksmith follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your postcode, what lock issue you need help with, and when you would ideally like help?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "mobile_mechanic": {
      "fallback": {
        "subject_hint": "Mobile mechanic follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. Could you send the vehicle make, model, year, your location, and whether the vehicle can currently be driven?"
      },
      "synonym.mechanic_fault": {
        "subject_hint": "Vehicle fault follow-up",
        "reply": "Hi {lead_first_name}, thanks for your vehicle enquiry. Could you send the make, model, year, what symptoms you are seeing, and whether the vehicle is still driveable?"
      },
      "synonym.emergency": {
        "subject_hint": "Urgent vehicle follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. Could you send your location, vehicle make and model, what has happened, and whether you are in a safe place?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "nanny_agency": [
      "intent.availability",
      "intent.book_visit",
      "intent.fees_funding",
      "fallback",
      "synonym.availability",
      "synonym.quote",
      "synonym.callback",
      "synonym.repair_service"
    ],
    "plumber": {
      "intent.quote": {
        "subject_hint": "Plumbing quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your plumbing enquiry. Could you send your postcode, what needs doing, whether it is urgent, and a photo if it would help?"
      },
      "intent.emergency_help": {
        "subject_hint": "Urgent plumbing follow-up",
        "reply": "Hi {lead_first_name}, thanks for your urgent message. Could you send your postcode, what has happened, and whether water is still leaking now?"
      },
      "fallback": {
        "subject_hint": "Plumbing follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your postcode, a quick description of the plumbing issue, and when you would ideally like help?"
      },
      "synonym.blocked_drain": {
        "subject_hint": "Blocked plumbing follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your postcode, what is blocked or leaking, whether it needs attention today, and a photo if useful?"
      },
      "synonym.leak": {
        "subject_hint": "Leak follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your postcode, what is blocked or leaking, whether it needs attention today, and a photo if useful?"
      },
      "synonym.emergency": {
        "subject_hint": "Urgent plumbing follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your postcode, what is blocked or leaking, whether it needs attention today, and a photo if useful?"
      },
      "synonym.boiler_heating": {
        "subject_hint": "Heating follow-up",
        "reply": "Hi {lead_first_name}, thanks for your heating enquiry. Could you send your postcode, boiler make if known, what is happening, and whether you still have hot water or heating?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "preschool": [
      "intent.availability",
      "intent.book_visit",
      "intent.fees_funding",
      "fallback",
      "synonym.availability",
      "synonym.quote",
      "synonym.callback",
      "synonym.repair_service"
    ],
    "roofer": {
      "intent.leak_issue": {
        "subject_hint": "Roof leak follow-up",
        "reply": "Hi {lead_first_name}, thanks for your roof enquiry. Could you send your postcode, where the leak is showing, when it started, and any photos from inside or outside if safe?"
      },
      "fallback": {
        "subject_hint": "Roofing follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your postcode, the type of roof issue, and any photos that show the area?"
      },
      "synonym.roof_leak": {
        "subject_hint": "Roof leak follow-up",
        "reply": "Hi {lead_first_name}, thanks for your roofing enquiry. Could you send your postcode, where the leak is showing, when it started, and any photos from inside or outside if safe?"
      },
      "synonym.leak": {
        "subject_hint": "Roof leak follow-up",
        "reply": "Hi {lead_first_name}, thanks for your roofing enquiry. Could you send your postcode, where the leak is showing, when it started, and any photos from inside or outside if safe?"
      },
      "synonym.emergency": {
        "subject_hint": "Urgent roofing follow-up",
        "reply": "Hi {lead_first_name}, thanks for your urgent roofing enquiry. Could you send your postcode, what has happened, whether anything is unsafe, and any photos if safe?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "send_support_provider": [
      "intent.availability",
      "intent.book_visit",
      "intent.fees_funding",
      "fallback",
      "synonym.availability",
      "synonym.quote",
      "synonym.callback",
      "synonym.repair_service"
    ],
    "wedding_venue": {
      "fallback": {
        "subject_hint": "Wedding venue follow-up",
        "reply": "Hi {lead_first_name}, thanks for your wedding venue enquiry. Could you send your preferred date, estimated guest numbers, and whether you would like ceremony, reception, or full-day availability?"
      },
      "synonym.quote": {
        "subject_hint": "Quote follow-up",
        "reply": "Hi {lead_first_name}, thanks for your enquiry. I can help with that. Could you send your location, a quick summary of what you need, and any photos or details that would help price it properly?"
      },
      "synonym.availability": {
        "subject_hint": "Availability follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. I can check availability for you. What area are you in, and what day or time would suit best?"
      },
      "synonym.callback": {
        "subject_hint": "Callback follow-up",
        "reply": "Hi {lead_first_name}, thanks for your message. I can come back to you. What is the best number and time to reach you, and what would you like help with?"
      },
      "synonym.repair_service": {
        "subject_hint": "Repair or service follow-up",
        "reply": "Hi {lead_first_name}, thanks for getting in touch. Could you send your location, what needs repairing or installing, and when you would ideally like help?"
      }
    },
    "wraparound_care": [
      "intent.availability",
      "intent.book_visit",
      "intent.fees_funding",
      "fallback",
      "synonym.availability",
      "synonym.quote",
      "synonym.callback",
      "synonym.repair_service"
    ]
  },
  "synonyms": {
    "blocked_drain": [
      "blocked drain",
      "blocked toilet",
      "blocked sink",
      "blocked pipe",
      "blocked waste",
      "drain blocked",
      "toilet blocked",
      "sink blocked",
      "blocked sewer"
    ],
    "roof_leak": [
      "roof leak",
      "leaking roof",
      "roof leaking",
      "leak in roof",
      "ceiling leak",
      "water coming through roof"
    ],
    "leak": [
      "leak",
      "leaking",
      "water leak",
      "burst pipe",
      "dripping",
      "leak issue"
    ],
    "electrical_fault": [
      "power issue",
      "electrical fault",
      "power fault",
      "tripping",
      "fuse trip",
      "sockets not working",
      "lights not working",
      "no power"
    ],
    "boiler_heating": [
      "boiler",
      "boiler issue",
      "no hot water",
      "heating not working",
      "heating issue",
      "radiators cold",
      "boiler repair"
    ],
    "locksmith_emergency": [
      "lockout",
      "locked out",
      "broken lock",
      "lock repair",
      "lost keys",
      "snapped key",
      "key stuck",
      "door lock"
    ],
    "mechanic_fault": [
      "car fault",
      "vehicle fault",
      "warning light",
      "engine light",
      "not starting",
      "breakdown",
      "mechanical issue",
      "car repair"
    ],
    "quote": [
      "quote",
      "quotation",
      "price",
      "pricing",
      "estimate",
      "cost",
      "how much",
      "price please",
      "need a price"
    ],
    "availability": [
      "availability",
      "available",
      "when can you",
      "appointment",
      "book",
      "booking",
      "slot",
      "book in"
    ],
    "callback": [
      "call back",
      "callback",
      "call me",
      "phone me",
      "speak to someone",
      "contact me",
      "ring me"
    ],
    "emergency": [
      "emergency",
      "urgent",
      "asap",
      "as soon as possible",
      "today",
      "same day",
      "emergency help",
      "urgent repair"
    ],
    "repair_service": [
      "repair",
      "service",
      "installation",
      "install",
      "replacement",
      "maintenance"
    ]
  }
}